The Business Knowledge Your Clinical Training Never Gave You
Elevate Your Business with our
virtual and in-person events
Business & Marketing Mastery
for Perinatal Professionals
This is a Masterclass for your business.
Business Practice Mastery Series
A monthly professional development series for IBCLCs, doulas, perinatal health professionals, and birth workers who are ready to build a practice that's as strong as their clinical skills.
Join Us: Wednesday, October 7, 10 am PT/11 am MT/12 pm CT/1 pm ET
Build Your Community, Expand Your Reach: Using Substack to Grow Your Perinatal Business
Join Christine Staricka for an honest, practical conversation about how perinatal professionals can use Substack to grow an engaged community, share their expertise, and create sustainable visibility beyond social media algorithms. Drawing from her own experience building Evolve Lactation through writing, podcasting, and community connection, Christine will walk attendees through how Substack can become a powerful hub for blogs, newsletters, podcasts, audience growth, and relationship-based marketing.
In this one-hour session, attendees will learn how to use Substack strategically to nurture trust, strengthen their voice, and create consistent touchpoints with families and professionals alike — without feeling chained to social media 24/7. Whether you are just starting or looking to deepen your online presence, this session will leave you with actionable ideas to help your business grow in a way that feels authentic, sustainable, and aligned with your mission.
Recording available for 90 days if you cannot attend live!
Expert Speakers
Business of Breastfeeding is excited to bring Melissa Cole, IBCLC, clinical herbalist and business owner to share her thoughts and experience on how perinatal professionals can transform their expertise into meaningful educational resources that support both families and sustainable business growth.
In this vodcast , we’ll explore how Melissa created value beyond the consult room through books and digital education, including the realities of writing, marketing, pricing, audience building, and creating resources that continue helping families long after the visit ends.
Because as birth workers and lactation professionals, our knowledge is valuable, and learning how to share it in scalable ways can help us expand our impact without completely exhausting ourselves in the process.
Recording available for 90 days if you cannot attend live!
When: Tuesday, September 29
Time: 10am PT/11pm MT/12pm CT/1pm ET
Where: Live on Zoom (once registered the link to join will come 1-day before the event to your inbox)
Monthly Topics
You trained to be exceptional at what you do. No one trained you to run a business.
Insurance credentialing. Client acquisition. Pricing your services. Building referral relationships. Marketing your expertise. These are the real barriers between talented perinatal professionals and the practices they've envisioned — and they're rarely covered in any certification program. The Business of Breastfeeding exists to close that gap.
Recording Available
Tailored Content
“Lactation professionals are some of the most dedicated clinicians in maternal health — and some of the least supported when it comes to building sustainable businesses. That’s the problem we’re here to solve.”
Perinatal Professionals spend their careers helping others prepare, feel supported, and move through overwhelming experiences with greater confidence and clarity. But many doulas, lactation professionals, and childbirth educators are trying to build their businesses without knowing how to navigate and offer themselves that same level of care and support as a business owner.
This 1-hour webinar explores how to organize your business around your real strengths, values, and capacity so you can reduce overwhelm and create sustainable growth. Participants will learn practical strategies for simplifying ideas, developing realistic systems, making decisions with more confidence, and building a “circle of care” within their business through collaboration, education, and support.
Using the same compassionate lens we encourage professionals to use with their clients, this session helps attendees rethink how they care for themselves and their business while creating a clearer path forward for their work and impact.
Participants will leave feeling more grounded, capable, and equipped to grow their business in a way that is both sustainable and deeply aligned with who they are.
Speaker Application
We maintain a roster of highly qualified speakers to pull from for our future Business of Breastfeeding events. We want to hear your ideas and topics for presenting to our community.
APPLY HERE to share with us. We are excited to hear from you!
Vendors & Sponsors
We’re bringing together mission-aligned businesses, cutting-edge tools, and empowering services that help perinatal professionals grow thriving private practices.
Whether you offer products, platforms, mentorship, or magic, if you serve the perinatal space, our Vendor Village is where you need to be.
Find our more about our packages in the Prospectus.
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